Bolton Optical Group

ABOUT US

Our eyewear stores are conveniently located around the country to meet all your eyeglasses, sunglasses and contact lens needs.

COMPANY BACKGROUND

Bolton Optical Group is one of Malaysia's leading multi-concept optical product manufacturer and distributor which was found in 1992 by Patrick Sim Eng Peng with an aim of being a global player in optical products. With the flagship house brand, Simvue®, the group designs, produces and distributes high-quality optical products, including frames, lenses, contact lenses, contact lens solutions, optical instruments, and optical accessories both locally and internationally. The company started its humble opening of the first optical store in Malaysia back in 1997. Since then, the company has never looked back but continues to grow from strength to strength with the expansion of its network of stores which see them converting from a trading company to a private limited company in 1998. Today, Bolton Optical Group owns more than 60 direct-operated stores, about 100 authorized dealers throughout Malaysia and Brunei, and over 1,800 direct dealing outlets. The group’s staff force has grown to more than 300 personnel.

Datuk Patrick Sim Eng Peng

CEO / Founder

18 years ago, in 1992, Bolton Optical Group started as Bolton Visioncare Sdn Bhd and I did not realise back then that history was in the making and the foundations of a great organisation was being laid. Since then, I have the opportunity to watch it grow. Today, Bolton Group has indeed grown from strength to strength to become one of Malaysia's leading multi-concept optical product manufacturer and distributor with more than 45 outlets throughout Malaysia.
On the international front, our company has such background historically and has developed solely as multi-concept optical product manufacturer and distributor to meet worldwide market demand. We have innovated and developed our own in-house brand called Simvue to satisfy state-of-the-art customers’ demand such as contact lenses and sterile isotonic buffered solution, etc. As a result, this product has been successfully exported to world renowned market such as Hong Kong, Macau, Taiwan, Singapore, Thailand, Brunei, Vietnam, Cambodia, and Laos.

OUR VISION

Our mission is to be the leading privately owned Malaysian Optical wholesaler, distributor, and franchisee. It is our ultimate goal to be recognised both locally and internationally for our brands, designs and our commitment and professional approach to doing business. With this, we aim to be not only an eyewear provider but also a vision care companion to everyone both locally and internationally.

OUR MISSION

We strive to become a successful conglomerate in optical industry and as presently we have more than 40 direct-operated stores, 100 authorized dealers in Malaysia and Brunei and over 1800 direct dealing outlet. With this, we are constantly searching for new opportunities, products and new ideas to complete the ever demanding consumers’ wants and needs.

We are committed to our business and we strive to serve the customer in every means than we can to ensure that they are not only satisfied with our product but also services. We believe in building long lasting relationship not only with our customers but also to our potential business partners. We strive to be the no 1 preferred optical solution providers in the eyes of the customers and to achieve this we are willing to work hand-in-hand with our business partner in order to create the right synergy in order to ensure a win-win situation for both parties.

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